CREATIVITY, INNOVATION AND THE GREEDY PATH Creativity and innovation never come by taking the fastest path. If it were so anybody can be called creative and innovative. Read more about the Greedy Choice: The Greedy Gene. Funny enough since quick-wins are the trend today, everybody and his brother calls themselves creative and innovative. The creativity concept [...]
Les Buzz-Words Volent Bas: Latest Fads As Strategies Or Sellouts By Ignorance
Where are all the real ranters and the pissed-off people? Those whom Tom Peters once called: the ones who will change the world. Everyday I read rants about completely obvious or irrelevant stuff. About Brand or Die the focus on the personal brand. Like anybody cares about you. Really… About how news is still a good idea (read a nice analysis about [...]
The Greedy Gene: When Tactics Become Strategies And Strategists Become Scaretegists
CONTEXT This post analyzes one form of rational response. (continuing the post Become A Decision Rockstar!). THE QUICK-WIN & THE GREEDY ALGORITHM This is a classical algorithm in computer science. The greedy algorithm basically states that at any point one should make the optimal local choice, disregarding the system as a whole. i.e. Go for the easiest quick-win with [...]
Become A Decision Rockstar! To Click Or Not To Click!
IMPROVE YOUR DECISION MAKING PROCESS In past posts, I tried to present two important introspective techniques for understanding the personal emotional and ideological context of a high-stress response. These techniques will improve your decision-making process. Since this is life, and not mathematics, when making decision one must be aware of: 1. Intellectual honesty Be conscious [...]
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September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...

