Octavian Mihai

Our bullshit detector gets better and better. Transparency slowly but surely takes more and more space in our communications, politics, business and pretty much in any other social endeavors. However gimmicks still work. The tail is very long… with believers in magic and empty promises. There was a time when advertising was based on strong [...]

Seven years ago, I was managing the interactive communication of Leonard Doroftei who was fighting for the Montrealer club Interbox. In may 2003 I was in Pittsburgh for the WBA/IBF lightweight title unification bout, a match transmitted live on HBO. As usual, I was sitting next to the ring taking random photos for the website. [...]

YOUR CHOICE You shouldn’t allow anyone to choose in your place. Ever. Everything you ever did can be traced back to some decision. Got late for a meeting, you decided to sleep longer. Failed an exam, you decided to enter a too difficult program or not to study enough. Got stuck in a boring and [...]

Here is another secret. Adults are a bunch of scared puppies. They might talk louder, but their back hurts. They have trouble sleeping. Stomach pain. Their neck is always tensed. They are always stressing out about stuff. They find in money the only way out. Every adult has a boss. Especially those who say they [...]

Here is a secret. There is no way out.  And that is so relieving. Your options are limited. Your mission is simple. Keep on living. Don’t be boring. Walk tall. Don’t live in fear. Get real. Choose. Cattle or cowboy. Smile. Stay a kid. Adults are boring imbeciles. Protect the weak. Support the good. Call bullshit. Don’t [...]

    Your Twitter photo screams that you are the most important person in your life and you want everybody to acknowledge your emotionally stable, yet creative, exciting and important existence while life is passing by and you are still smiling for others, a smile that you hope will cover your backache when everybody you know pulls [...]

What makes us human is not our job. And suddenly I imagine all my human resources friends throwing at me looks of disapproval. It is quite ironic and very often I feel the hypocrisy, and the cold cynicism of branding, in the oxymoron ‘human resources’. Just don’t point your fingers yet. Put yourself in the shoes of [...]

Synthesizer Last week I was reading Larry Light’s book about his time at McDonald’s and branding methods and insights he used in the turnaround. The following paragraph particularly resonated with me. “It is important to identify trends. They are ideas and concepts that happen around us and influence the way and manner in which we behave. Trends are valuable [...]

[slideshare id=1273614&doc=wusempathy26mars09-090410155719-phpapp02] Thank you all for coming and for the great conversations.

Due do some friends’ demand I’ll host this Thursday a conference / workshop regarding Empathy. Here is the info: Wake-up Series :: Empathy: Notions and Exercises A discussion on a forgotten human emotion Date: Thursday, March 26, 2009 Time: 6:00pm – 8:00pm Location: Bluesponge Street: 460 Saint-Catherine West, studio 505 City/Town: Montreal, QC Description: We [...]