Octavian Mihai

Our bullshit detector gets better and better. Transparency slowly but surely takes more and more space in our communications, politics, business and pretty much in any other social endeavors. However gimmicks still work. The tail is very long… with believers in magic and empty promises. There was a time when advertising was based on strong [...]

Oh, the ignorance… SCIENCE AND ART In science there will never be a final theory. That is the founding premise of the scientific method. Science evolves in bursts or steps. The goal of science is to light up and understand reality. It is a process of unveiling and of deepening the realm of understanding. Every [...]

I am not sure if the latest generation is always the most rebellious, but it is definitely considered the most outrageous by the previous ones. Our exaggerated individuality and need of self-expression is only a profound  desire for conformity and group acceptance. And thus we are all struggling misunderstood Baby-Boomer wannabe’s. Let this sink in for a moment. Every prisoner dreams of becoming [...]

A LIVING SPACE These writings will always be unfinished and indecisive.  This is the great difference between a one time discrete book deal and an organic continuous living space. THE INDECISIVE ANSWER I realized many of my readers dig deeper and deeper to read posts from a couple of years ago. Although I subscribe to the [...]

CONTEXT This comes in continuation to The Rebirth of Creativity And The Introspective Muse: About Irrationality, Seth Godin And Storks. Here is a quote to put things in context: The irrational passion is good as long as it is not stupid… And for it not to be stupid, you either have to be very lucky or very smart… This post is [...]

It’s 2002 once again you’ll say. However this is not about trends and say you decideed to express yourself online. 1. DO NOT LOOK FOR FAME You will be disappointed. Everybody will have their 15 min of fame on the internet (Nick Currie aka Momus I think). Fame will find you should you do everything right and [...]

CREATIVITY, INNOVATION AND THE GREEDY PATH Creativity and innovation never come by taking the fastest path. If it were so anybody can be called creative and innovative. Read more about the Greedy Choice: The Greedy Gene. Funny enough since quick-wins are the trend today, everybody and his brother calls themselves creative and innovative. The creativity concept [...]

TL:DR: Stay focused, creative and critical of your concepts. Context: advertising, entrepreneurship, marketing agency, digital marketing Intention: I would like to explore a bit the link between creativity, idea generation and the concept of Big Ideas Creativity What we call creativity is mainly determined by our capacity to: 1. generate ideas 2. communicate those ideas About ad [...]

This is a hard sell. I know you’re hooked on the high that creative existential anguish provides you. However, if your job is to create concepts and ideas you have 3 choices: 1. Paralyze everything by over analysis 2. Copy an existing idea 3. Be remarkable The choice is yours. Here are some tips. 1. Don’t be creative: [...]

Here is my take on the creativity debate. The concept of creativity has been diluted to a homeopathic level. Meaning, it is empty of substance and its only impact is a feel-good placebo effect. And as always there is hope. Let’s get this show on the road. Who are the truly creative people? You answer: Plato, Da Vinci, [...]

10. Everybody is replaceable You wouldn’t be the same if you lost an arm, or a finger, why would a company stay the same when someone leaves? 9. Under-promise, over-deliver Just deliver what you promised. Keep your word. 8. Take examples in the extremes. Apple, GE, Welsh, Jobs… Steve Jobs is the best at being [...]

Aight, this is a post of mine on my strategy group on facebook. You have the right to disagree… or not… —– Let ‘what’ be a new or improved idea. Let ‘how’ be a new or improved production method. creativity = what + how innovation = what * how (i.e. the product of…) Good strategy [...]