Octavian Mihai

[UPDATE April 7th: Manifesto proposal approved at ChangeThis.com. Make it happen and vote here: http://changethis.com/proposal/show/27 . This is our moment!] We are the creative class. We breathe change. We move fast. We will change the world! We are web designers, bloggers, SEO experts, interactive experientialists, flashers, refined political critics, social media experts, geeks, artists, account executives, storytellers, [...]

Context: Advertising & marketing agencies, creative class, creative-on-demand. Brand keepers, creative directors and strategists need to have a deep understanding of the client’s business strategy, the creative direction and customer insights. Intent: This post presents a simple framework to get around the business strategy question. Note that the creative direction and customer insights will be analysed in [...]

Rebranding JC has been a great exercise and as Borat would say ‘I like to last for a very long time!’. Well at some point the creative process and the pleasure that entails have to take a practical shape. Perfection is the excuse of lazy and undecided people. Personally I tend to adopt the iterative [...]