Octavian Mihai

PLAY AS HUMAN NEED Leisure and play in particular are fundamental human needs and important activities for human development. Games and most play can be defined by a basic set of rules, a goal and by a fun factor. THE PROFESSIONAL CREATIVE ON-DEMAND CLASS RELOADED We are in the 21st century, in a modern, free [...]

The Creative Class Manifesto proposal  has been approved for voting at ChangeThis.Com! Here is this direct link to vote. Let’s make this happen and break the doors of perception. This is for the subversively inclined of course!

Context: Advertising & marketing agencies, creative class, creative-on-demand. Brand keepers, creative directors and strategists need to have a deep understanding of the client’s business strategy, the creative direction and customer insights. Intent: This post presents a simple framework to get around the business strategy question. Note that the creative direction and customer insights will be analysed in [...]