Context: Advertising & marketing agencies, creative class, creative-on-demand. Brand keepers, creative directors and strategists need to have a deep understanding of the client’s business strategy, the creative direction and customer insights. Intent: This post presents a simple framework to get around the business strategy question. Note that the creative direction and customer insights will be analysed in [...]
Tag Archives: communication
Chillax: a simple 6 points communication strategy. Beers & story included.
Context: Let’s talk about internet usage, social media stats and the speed everything is changing at. It’s not a big deal. Take a deep breath. Agreed, things are moving fast. But you don’t have to follow them all at once. Keep your eye on the ball. Imagine being blindfolded in a forest. You hear a sound. You [...]
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September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...
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