What makes us human is not our job. And suddenly I imagine all my human resources friends throwing at me looks of disapproval. It is quite ironic and very often I feel the hypocrisy, and the cold cynicism of branding, in the oxymoron ‘human resources’. Just don’t point your fingers yet. Put yourself in the shoes of [...]
Tag Archives: change the world
You can change the world, but not on my watch
Got some mail today. I was told that my writings seem to support a pretty square vision of advertising. My personal position: I dislike hypocrites. Our society and tribe will not get anywhere unless we accept our human condition. I’ll stop here. Catch me for a beer if you want to get philosophical. My official position: Everybody should do [...]
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September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...
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