Octavian Mihai

A couple days ago I got an email from a girl friend: “as much as I love lulu lemon…………reading this on their website makes me sick! check out the four categories on the left under chip’s musings ……………………wow. http://www.lululemon.com/culture/history/how” This might just be the most outrageous claim ever: “lululemon vision: elevating the world (through our people) [...]

When I first read about the news of the ad being taken out from british tv, i just thought that the anglo-saxons were too prude for the french taste. after watching the ad i just have to ask: why? They took a couple good branding concepts like the coca-cola world, sexy nature, live giving potion, [...]

Obama runs a brilliant web campaign. Classic web 2.0 (whatever…) branding. Able to reach into the power of social networks for donations and preaching. Simple and direct message. No bullshit. Clear and exhaustive program… Walking the talk… This is to mention of a small error… that does not take into account the fact that most [...]

Here is an understatement: 99% of the corporate problems are caused by the organization chart that does not match the innate business processes and your client’s needs. My examples are from software and marketing agencies but they can be expanded to other industries. 6. Too many divisions, positions, departments, etc Organization chart is not simplified [...]