This is in response to Google does it again… Ok, ok, let me tonic down my gin…. Don’t get me wrong… My problem with Google is what I call the Uninformed Customer model. – their business model involves getting as many users as possible and then sell co-lateral products (adwords) – network effects business model… [...]
Tag Archives: adwords
About Pay-per-Click and Customer Acquisition Cost
We have seen previously how Google is making its money through AdWords and AdSense programs which basically follow a pay-per-click model. One can expand this for pay-per-lead (the users must contact the store or sign up to something) and pay-per-sale. This is also known as a cost-per-action model (CPA). And besides google it is used [...]
The money way
The Google way – volume – network effects – unclear quality – gather as many people as possible – network effects – show them an ad – statistically a very tiny portion of the people will be targeted by your ad – an even tinier portion of the people will go and visit the store [...]
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Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
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Why We Put On Hold Our Local Small Business Social Media Service Offer
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Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
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