We have seen previously how Google is making its money through AdWords and AdSense programs which basically follow a pay-per-click model. One can expand this for pay-per-lead (the users must contact the store or sign up to something) and pay-per-sale. This is also known as a cost-per-action model (CPA). And besides google it is used [...]
Tag Archives: adsense
The money way
The Google way – volume – network effects – unclear quality – gather as many people as possible – network effects – show them an ad – statistically a very tiny portion of the people will be targeted by your ad – an even tinier portion of the people will go and visit the store [...]
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September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...
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