Bringing Smart and Sexy Back: Pay-Per-Success Model in Social Media Advertising View more presentations from Octavian Mihai
My Talk Internet Week New York 2011 :: Bringing Smart and Sexy Back: Pay-Per-Success Model in Social Media Advertising
“Move Over Kid, I’m Working Here!”
Seven years ago, I was managing the interactive communication of Leonard Doroftei who was fighting for the Montrealer club Interbox. In may 2003 I was in Pittsburgh for the WBA/IBF lightweight title unification bout, a match transmitted live on HBO. As usual, I was sitting next to the ring taking random photos for the website. [...]
Decisions, Decisions To Make
YOUR CHOICE You shouldn’t allow anyone to choose in your place. Ever. Everything you ever did can be traced back to some decision. Got late for a meeting, you decided to sleep longer. Failed an exam, you decided to enter a too difficult program or not to study enough. Got stuck in a boring and [...]
Death And Rebirth Of The Corporation – Agile Business Modeling
If the nature of your business is changing, your business must change. As I’ve mentioned in Social Media and the Age of Agile Business Modeling, Social media is one of the forces pressuring the classical business concepts. Moreover, these days the nature of the corporation is in question. An agile business model is incomprehensible in [...]
Play Time Between Yin & Yang or The Games Of The Professional Creative Class
PLAY AS HUMAN NEED Leisure and play in particular are fundamental human needs and important activities for human development. Games and most play can be defined by a basic set of rules, a goal and by a fun factor. THE PROFESSIONAL CREATIVE ON-DEMAND CLASS RELOADED We are in the 21st century, in a modern, free [...]
@Tom_Peters Talking The Walk Or About The Courage Of Generosity
Last week as I was reading Seth Godin and Tom Peters on giving away content for free I posted a random tweet about my April Amazon order. 14 books from my April Amazon order. Latest Godin, @Tom_Peters, @chrisbrogan, @ScottBelsky but also some de Bono, Schwab, Hopkins & Ogilvy Early next morning I received a reply [...]
Only Steve Jobs Can Be Steve Jobs, If There Were Two, The Second One Wouldn’t Be You
Most current books give exceptional examples that drive a certain point home. Of course it is fine to give Apple or Google as examples and trend setters. Of course it is inspiring to listen to the stories of becoming of great thinkers. Of course we’re sitting on the shoulder of giants. With hindsight one might always say [...]
Kurdt Smells Like Teen Spirit: One Generation Under Brand Or Welcome To The Truman Show
I am not sure if the latest generation is always the most rebellious, but it is definitely considered the most outrageous by the previous ones. Our exaggerated individuality and need of self-expression is only a profound desire for conformity and group acceptance. And thus we are all struggling misunderstood Baby-Boomer wannabe’s. Let this sink in for a moment. Every prisoner dreams of becoming [...]
What Is Your Personal Project? Or Understanding Projects And Operations
BASIC MANAGEMENT CONCEPTS: PROJECTS VS OPERATIONS Projects are defined by a beginning, a closure and by the accomplishment of a specific goal. Examples of personal projects: graduating from university, buying a house or changing your job. Operations are ongoing recurring activities. Example of personal operations: Staying in shape, eating healthy or walking your dog. So staying healthy is [...]
You Will Never Make It
Forget about Tom Peters. Ignore Seth Godin. Stop priming yourself. If by now you are not motivated enough you’ll never be. Stand up. Drink a coffee. Get your shit together. Devise your evil plan and roll with it. Hush now, go away.
Welcome To The Rabbit Hole: Putting Yourself In A Corner Or About Jobs And Dreams
What makes us human is not our job. And suddenly I imagine all my human resources friends throwing at me looks of disapproval. It is quite ironic and very often I feel the hypocrisy, and the cold cynicism of branding, in the oxymoron ‘human resources’. Just don’t point your fingers yet. Put yourself in the shoes of [...]
The Greedy Gene: When Tactics Become Strategies And Strategists Become Scaretegists
CONTEXT This post analyzes one form of rational response. (continuing the post Become A Decision Rockstar!). THE QUICK-WIN & THE GREEDY ALGORITHM This is a classical algorithm in computer science. The greedy algorithm basically states that at any point one should make the optimal local choice, disregarding the system as a whole. i.e. Go for the easiest quick-win with [...]
Become A Decision Rockstar! To Click Or Not To Click!
IMPROVE YOUR DECISION MAKING PROCESS In past posts, I tried to present two important introspective techniques for understanding the personal emotional and ideological context of a high-stress response. These techniques will improve your decision-making process. Since this is life, and not mathematics, when making decision one must be aware of: 1. Intellectual honesty Be conscious [...]
Ideologically Yours: I Strongly Support Stuff Whether Is Right or Wrong
CONTEXT Ideological responses, high-stress situations, work environment, know yourself, personal management. INTENT This is the second post of a series I started about the value of our actions. I am exploring the intentions behind actions and issues we have when called to make high-stress and fast responses. This particular post analysis ideologically polluted responses. First post is [...]
My Hair Is A Bird: 2 Obvious Exercises To Detect Emotional Responses And Focus On Solutions
CONTEXT Emotional responses, high-stress situations, work environment, know yourself, personal management. INTENT This post is the first of a longer series I started to write about the value of our actions. I am exploring intentions behind actions and issues we have when called to make high-stress and fast responses. I am aware of terminology issues [...]
4 Simple Steps To Help You Say: “Next Week I Will Be Better Than Today!”
MAKE THIS PLEDGE TODAY Next week, I will be better than today. 1. FIND YOUR EXCELLENCE Please be honest. Buy a notebook. Look into the past. (See How to be remarkably creative on-demand (tips) ). List your abilities. Be honest. For each ability you think you have find a series of successes you achieved. There is [...]
7 Steps To Get Results (Drop Some Balls, Find & Hold On To Yours)
TL;DR: Get real, know yourself, get things done. CONTEXT: Jonathan suggested to me to write a post about results. However, one cannot write about results without mentioning successes and failures. INTENT: No particular intention. Just some insights while exploring the success, failure and results’ concepts. 1. BE PROACTIVE AND A CLOSER Close the door to your room. [...]
Get a job
No networking events. Don’t waste your time. Unless you’re a rockstar. Context: I am talking about so-called networking events, breakfasts, career fairs, etc. Networking events only work when you already are someone and want to show off. It’s about working on your personal brand. Usually these people don’t pay anything, and are there as a bait. [...]
The Drucker Effect
Whenever you think you have a brand new insight about business and management validate it against Peter Drucker’s writings. Most of the current business and management ideas and writings, including mine, are just obvious teenage rants or uneloquent formulations of Drucker’s teachings. Some books to get you started.
Boom boom boom boom
I am not sure if this recession helped or hurt the baby boomer generation. What is definitive is that in the next decade most of them will retire. There are plenty of implications and issues of social and macro-economic scale but I want to make a single point. That of leadership transfer. Are the younger [...]
Featured
September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...

