Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I am glued to the news. Ten years since I check with religious regularity news websites, aggregators, feeds, alerts. I feel as I am one of [...]
Socially Local Series: 1. What Is The Deal With Group-Buying Deals?
This is a small series I prepared for our clients at Rock&Social. It is not necessarily news but it might help you get some insights. WE WANT LOCAL Everybody and their brother wants to go local. Small local businesses are under extreme pressures from various marketing and software companies. WHO IS CALLING YOU? So, you have [...]
“Move Over Kid, I’m Working Here!”
Seven years ago, I was managing the interactive communication of Leonard Doroftei who was fighting for the Montrealer club Interbox. In may 2003 I was in Pittsburgh for the WBA/IBF lightweight title unification bout, a match transmitted live on HBO. As usual, I was sitting next to the ring taking random photos for the website. [...]
Decisions, Decisions To Make
YOUR CHOICE You shouldn’t allow anyone to choose in your place. Ever. Everything you ever did can be traced back to some decision. Got late for a meeting, you decided to sleep longer. Failed an exam, you decided to enter a too difficult program or not to study enough. Got stuck in a boring and [...]
Exercises In Empathy – Stories For Kids
Here is another secret. Adults are a bunch of scared puppies. They might talk louder, but their back hurts. They have trouble sleeping. Stomach pain. Their neck is always tensed. They are always stressing out about stuff. They find in money the only way out. Every adult has a boss. Especially those who say they [...]
Exercises In Empathy: I Was Born To Rock
Here is a secret. There is no way out. And that is so relieving. Your options are limited. Your mission is simple. Keep on living. Don’t be boring. Walk tall. Don’t live in fear. Get real. Choose. Cattle or cowboy. Smile. Stay a kid. Adults are boring imbeciles. Protect the weak. Support the good. Call bullshit. Don’t [...]
Exercices In Empathy – Stop Smiling
Your Twitter photo screams that you are the most important person in your life and you want everybody to acknowledge your emotionally stable, yet creative, exciting and important existence while life is passing by and you are still smiling for others, a smile that you hope will cover your backache when everybody you know pulls [...]
Behind Our Backs. A Facebook Story: Connecting Us With One Another And The Things We Consume (and Like)
STARTER Last Wednesday, October 6 2010, I gave a conference about Facebook at INIS. A recurrent question was trying to find how Facebook compares with Google. This was driven by some news that Facebook traffic overtakes Google and that Facebook might be worth $33B. Many compare Facebook to Google’s growth. FACEBOOK VS GOOGLE Will Facebook [...]
Exercises In Empathy – The Social Media Expert & Drinks 2.0
So, you hire a social media expert who recommends an Enterprise 2.0 software solution and gives a couple of trainings about how important Twitter is, how Facebook will become the biggest country on Earth, why Obama won, and how you have to wake up and understand the fundamental shift civilization is going through: social media is the [...]
Featured
September 11 2001, New York: The Day Social Media Was Born
Now that the frenzy has passed. I feel comfortable to publish these thoughts. This is my story and it can as well be yours. It’s been ten years since I...
The King Of The Web Conquers Social or Why Google Plus Rocks
Everybody is bitching about “Not another social network, I already have 5 to update”. Imagine having one social network that combines Twitter,...
Why We Put On Hold Our Local Small Business Social Media Service Offer
INTRO Until a couple months ago we (Rock&Social) run a very complex operation into the local small business sector. Our intention was to sign social media...
Towards a Consumer-Oriented Economy: Why Social Media Will Change Your Business With Or Without You
CORPORATIONS VS CONSUMERS Corporations are built around consumers. And naturally, consumers expect brands to revolve around them. However, many brands have...


